Identifying the next big trend in a market like specialty chemicals can be gold dust for any company or individual savvy enough to see it.
I travelled to ask global experts in the chemical space, what trends they've spotted and are predicting for the future.
Conversations on automation, innovation and a move away from outsourcing left me fascinated.
However, sustainability was the most popular trend identified, with it widely agreed that the market must moveaway from the use of harmful petro-chemicals and fossil-based materials.
Featuring Synda Clements, Director of Talent Acquisition at ConcertAI.
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